Service in your Neighborhood

Delivering store excitement with high margin impulse products and a no-hassle satisfaction guarantee

Novelty Express can uniquely deliver value to your business in a way no other partner can match through our DSD Service Model. We believe full-service is key to maximizing the opportunities within the Impulse Category.

What we can do for you

Impulse Purchases

Data shows that 41% of C-store customers buy on impulse. We provide the most attractive products available, where and when your customers are making those quick purchasing decisions.

Best of all, we offer a 100% guarantee on all products. If it doesn’t sell in your store, we'll take it back. Period.

Incremental Profit

Most C-stores are taking little or no advantage of their impulse categories. There are discretionary dollars available that, if captured, can make an immediate improvement to your bottom line. With rising gas prices and shrinking margins on inside sales, this impulse category is a critical, yet often underserved, addition to your business plan.

In-store Customization

Every store is different. We get that. We analyze fast-moving items and customize your order in the store – in real time. No more pre-packed programs getting drop-shipped to your location, or storing big boxes in your office for weeks until someone finally puts the products on display.
Novelty Express arrives at your store, designs the order right down to each individual item, and merchandises it effectively, on the spot.


We value the owner/operator as our most knowledgeable resource for each business. Our procedures are never ‘cast in stone’, and many program components can be customized to ensure success and meet customer expectations.

How it Works

The Impulse category is dynamic and likewise requires a dynamic Service Model.


Route Sales Rep replenishment is “real-time” from a deep inventory & supply of Impulse & Novelty.


POG is Dynamic – Refreshed on each visit – Unique to Store’s Shoppers.


Route Sales Rep engages Store personnel for creativity & feedback on items.


Route Sales Rep has “entrepreneur mindset” and is primarily focused on Impulse & Novelty category.


We sell by the Case or by the Unit in order to meet Store Demand – 100% guaranteed.

What can we do for you?